shokat (show-kat) parsa. a lovely Iranian lady whose selfless, magnanimous, and compassionate ways came to define who she was. she lived with her heart and played with her soul; every action destined to make somebody’s heart smile. and she did. daily. 

my name is sarah shokat parsa and I am the Chief Executive Officer (CEO), Chief Financial Officer(CFO), and the Chief Operating Officer (COO) of this company. all cards are illustrated, retouched, glittered, written, packaged, and mailed with love by my two hands.

the idea of this greeting card copy was born around mother’s day of 2003 when the s.h.a.w.l. house, a wonderful non-profit organization supporting battered women, commissioned me to design mother’s day cards – all proceeds direct to the ladies in need.

the seed was planted and I was obsessed, spending much of the year with red eyes and doodles - trying to balance my corporate job and creative instincts. liitle by little, this company was born. and it's growing. one idea at a time.

sarah shokat parsa lives and works in southern california.

1985 picture of shokat and sarah parsa * 1985 picture of "nanny" and sarah * 1985 picture of shokat and sarah parsa